WRITING

I write short-form and long-form copy and content that is clear, concise, and action-oriented.

    • LinkedIn, Meta, Google, and Reddit ads

    • LinkedIn, Instagram

    • LinkedIn posts, articles, columns

    • Including interviews with employees or sources

Lighthouse Creative

LinkedIn paid ad copy

I worked with the agency’s digital media client on ad copy to build brand awareness on LinkedIn.

Examples

Del Monte Corporation

Website copy

As part of my ongoing work with the communications team at the global food brand, I
wrote the copy for the company’s new corporate website and consulted on the sitemap, photos, and content.

Visit the website

Before

After

Del Monte Corporation

LinkedIn copy and management

I manage the global corporate LinkedIn page for the brand and consult with each region on its page’s content. By consistently sharing company news, awards, events, and achievements with content and photos that tell a story and add value, the audience has grown by more than 60% with a 7% engagement rate versus the platform standard of 3%.

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Strategy
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Editing