STRATEGYWords are only as good as the ideas behind them. I work with clients to create and execute content strategies across websites and social media.
Del Monte Corporation
Communications Strategy
Working on the corporate communications team, we overhauled the company’s approach to communications and PR to focus on storytelling and value-added content across key pillars, like sustainability and innovation.
Lighthouse Creative
Brand Messaging
Through competitor research and interviews, I created messaging guides, tone of voice guides, and overall brand strategies to inform clients’ brand refresh, website copy, and future content.
Leadwave
Content Strategy
I create and execute content strategies for clients based on their goals, ICPs, and audience. Working with executive-level leaders and customers, I recommend topics and write articles and LinkedIn posts.