EDITINGI work in a managing editor capacity to lead editorial programs, refine content, and ensure quality.
Purpose Jobs
Content lead
I work with Purpose Jobs to create custom employer branding content for their clients, from non-profits to startups. Over time, my work with them scaled to managing their LinkedIn, growing their newsletter (and achieving a consistent 50%+ open rate), and editorial and content consulting.
Lighthouse Creative
Blog writing and management
From 2021-2025 I managed Elastic’s culture blog, the employer-brand-focused section of the company blog. I created dozens of blog posts, interviewing employees and working with cross-functional teams to discover stories.
By implementing a content calendar, SEO best practices, and using data insights, the blog increased its page views by 70% YoY and achieved a 15% CTA conversion rate.
Lighthouse Creative
Blog management
I worked with Andela on their client and talent-facing blogs. The IT technology company is focused on helping companies hire technology talent. Their blog was created to publish thought leadership content and attract new companies to use their technology.
I consulted on the content strategy, brainstormed blog topics, and wrote and edited blog content.